Privacy Policy

Effective Date: (Last updated 10/11/2025

This Privacy Policy describes how Vitae Day Protein Bars (“Vitae Day”, “we”, “us”, or “our”) collects, uses, discloses, and otherwise processes Personal Data in connection with:

Our website(s) (for example, www.vitaeday.com) and any associated mobile or online services (the “Website”);
Our offline interactions with you (for example at events, in-store promotions); and
Our other interactions with you (such as customer service communications).

Collectively we refer to the above as the “Services”.

Your use of the Website or submission of data to us indicates your acceptance of the practices described in this Privacy Policy. Depending on how you interact with us or where you are located, different sections may apply to you.

1. Personal Data We Collect

When we use the term “Personal Data” we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. The categories of Personal Data we may collect include:

Contact Information (e.g., name, postal address, email address, telephone number)
Demographic Information (e.g., date of birth, gender, age)
Payment Information (e.g., credit/debit card information or other payment method plus billing address)
Purchase/Shopping History (items you viewed, added to your cart, purchased, or returned)
Information You Post (reviews, comments, photos/videos you upload)
Information You Submit (survey responses, contest entries, user-generated content)
Visual Information (your likeness in photographs or video if you participate in events)
Social Media Information (profile information if you connect social accounts, information you post on our social pages)
Device & Browser Information (device type, browser type/version, operating system, IP address, other online identifiers)
Correspondence & Communications (records of your communications with our customer support)
Geolocation Information (approximate location derived from your device/IP)
Log & Usage Information (date/time you access the Website, pages visited, links clicked, device interactions)
Inferences (we may infer preferences, characteristics or behaviour from the above-listed data)

2. How We Collect Personal Data

Depending on how you interact with us, we collect Personal Data in the following ways:

Directly from you. For example: when you visit and use our Website; when you purchase our protein bars; when you sign up for communications; when you contact us; when you participate in promotions.
Automatically through your device. When you access our Website or interact with our online media, we may automatically collect device/browser and usage information using cookies, pixel tags, session tools, etc.
From third parties. We may receive your Personal Data from our service providers, advertising networks, social media platforms, business partners, data aggregators, as permitted by law.

3. How We Use Personal Data

We generally use Personal Data for purposes associated with the growth, maintenance and management of our business. These uses may include:

Providing and managing the Services (including Website operations and customer accounts)
Processing and fulfilling your orders for our protein bars, handling returns or recalls
Communicating with you regarding your account, orders, feedback, and requests
Sending you marketing and promotional communications (with your consent or where permitted) about our products, offers, surveys or special events
Identifying usage trends, improving our Website and products, testing new features
Understanding your interests and customizing or personalizing your experience with us
Interest-based advertising (with your consent where required)
Satisfying our legal obligations and responding to lawful requests by authorities
Maintaining security and preventing fraud or other harmful activity
Carrying out business transactions (e.g., a sale or merger)
Other purposes described at the point of data collection or as otherwise agreed by you

4. How We Disclose Personal Data

We may disclose Personal Data to the following categories of third parties in connection with the purposes above:

Our affiliates and brands
Service providers who perform services on our behalf (website operations, fraud prevention, email/SMS, etc.)
Our business partners (for co-sponsored promotions, product distribution)
Research, analytics and advertising partners
Governmental and public authorities (in response to legal process)
Relevant third parties in connection with business transactions (mergers, reorganisations, asset transfers)
Other parties when you direct us or give consent, or as required/allowed by law

We may also de-identify or aggregate Personal Data so it is no longer Personal Data and disclose that aggregated information for business purposes.

5. Your Privacy Choices & Legal Rights

Your Choices

Opt out of marketing communications. You can opt out of receiving marketing/promotions from us at any time (while transactional messages about your orders will still be sent).
Manage cookies and tracking technologies. You can review and change your preferences for cookies and similar technologies via our cookie management tool or your browser settings.

Your Legal Rights

Depending on your country or state of residence, you may have rights such as:

Receive information about the Personal Data we have collected about you and whether we process it
Receive a list of categories of Personal Data and categories of third-parties to whom we disclosed your data
Obtain a copy of your Personal Data (in portable format)
Correct inaccurate Personal Data
Delete Personal Data we collected (subject to legal exceptions)
Restrict processing of your Personal Data
Object to processing based on legitimate interests
Opt out of sale or sharing of personal data for targeted advertising or profiling
File a complaint with your local supervisory authority

To exercise your rights, please contact us [insert contact method]. We will verify your identity to process your request. Response times and procedures will vary by jurisdiction.

6. Links to Other Websites

Our Website may include links to third-party websites, plug-ins or applications. We are not responsible for the privacy practices of those third-parties. We recommend you review their privacy policies before providing Personal Data.

7. Children’s Privacy

Our Website and Services are directed to adults. We do not knowingly collect Personal Data from children under the age of 13 (or as defined by applicable law). If you believe we have collected such data, please contact us so we can delete it.

8. How Long Do We Retain Your Personal Data

We retain your Personal Data for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or allowed by law. When data is de-identified we may retain it in that form.

9. How We Protect Your Personal Data

We use commercially reasonable physical, technical and administrative safeguards to protect your Personal Data from loss, misuse, unauthorized access, disclosure, modification or deletion. However, no method of internet transmission or electronic storage is completely secure. We encourage you not to share your password(s) and to protect your account information.

10. Cross-Border Transfers

As a business operating in India (and possibly globally), your Personal Data may be transferred to, stored in or processed in locations outside your country of residence. Where we do so, we will take appropriate steps to ensure your data is protected in accordance with applicable law (for example through standard contractual clauses or other lawful mechanisms).

11. Additional Information for Non-India Residents

If you are located outside India, additional legal bases for processing, local rights, and representative/contact information may apply. Please contact us for region-specific disclosures.

12. Additional Information for India Residents

If you are a resident of India, the following specific information applies:

We process your Personal Data based on one or more lawful bases under applicable Indian data protection laws (e.g., your consent, performance of contract, legal obligation, legitimate interests)
You can withdraw consent or opt out of specific processing where applicable
For any privacy rights (e.g., access, correction, deletion) for Indian residents, please contact us at [insert India-specific contact]

13. How To Contact Us

If you have any questions or concerns about this Privacy Policy, our data handling or your rights, please contact us at:

Vitae Day Protein Bars
Shop No. 11, Laxmi Market, Near Pimpri Railway Station, Pune - 411017.
info@vitaedaybars.com
+91 9552225542

14. Updates to this Privacy Policy

From time to time we may update this Privacy Policy to reflect changes in our practices or applicable law. We will revise the “Effective Date” above when changes are made. Please review this page periodically to stay informed.

Allergen alert

“Vitae Day products are crafted with high-quality ingredients. However, they are manufactured in a facility that handles common allergens including: peanuts, tree nuts, sesame seeds, milk, wheat (gluten), soy, and oats.
Cross-contamination may occur. If you have severe allergies, please consult your doctor before consuming.”

Individuals with food allergies should read the ingredient list carefully before consumption.”

Premix

Vitamin premix used is vegan,however products may still be processed on shared equipments with dairy or nuts.

End of Policy

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